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Taylors becomes the official wine partner of the Qantas Wallabies
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ARU Media Unit
South Australian family winery Taylors Wines has today announced their official partnership with the Australian national Rugby Union team, the Qantas Wallabies.
As the official wine partner, Taylors will maintain a strong presence at Wallabies matches and events.
Taylors third generation Managing Director Mitchell Taylor welcomes the Wallabies to the family fold and is excited to commence this iconic Australian partnership.
“The Taylor family has always been Rugby Union fans. My brothers and I spent many of our school days playing on the Rugby field, and today we are thrilled to show our support for the Wallabies and join their legendary team of industry supporters,” Mitchell said.
The partnership will see Taylors as the official wine supplier and sponsor for all major Wallabies events and matches for the next three years. Taylors will also run a national marketing campaign throughout the upcoming Rugby Championship.
Australian Rugby Union CEO Bill Pulver added, “We are delighted to welcome a brand with the prestige of Taylors Wines into Australian Rugby’s family of partners. The team at Taylors have a genuine passion for Rugby, making this a fantastic opportunity to forge a strong partnership.”
The Australian Rugby Union, the Qantas Wallabies and Taylors Wines are committed to maintaining responsible consumption of alcohol and will continue to promote responsible consumption of alcohol through this partnership.